YachMarket - E-comm + CRM
Yakhmarket is a specialized marketplace for marine equipment, offering a wide range of products for both individual yacht owners and professional buyers.
Service
Segment
B2C, B2B
Project Overview
The project was especially exciting due to its niche audience and the challenge of creating a seamless user experience across complex product categories and adaptive interfaces.
PM: Anastasiia Shin
Key Highlights
Stakeholder Interviews & Research:
Collaborated with the client to define the business needs of a niche B2C and B2B maritime equipment marketplace.
Identified user roles: private yacht owners, professional buyers, and internal managers.
UX Architecture & User Flows:
Designed the platform structure including product catalog, personal account, dashboard, and wishlist system.
Focused on seamless product discovery, equipment comparison, and repeat purchasing scenarios.
Prototyping & Responsive Design:
Developed adaptive wireframes for desktop, tablet, and mobile experiences.
Created a clean and practical interface suited for both enthusiasts and professionals.
UI & Design System:
Delivered high-fidelity mockups and a reusable component library to support future scaling.
Integrated a visual style combining clarity, trust, and a nautical theme.
Achieved Goals
Project completed in 3.5 months, covering full UX/UI for both web and mobile.
Improved user engagement and navigation clarity across devices.
Optimized dashboard and wishlist features led to higher return rates and easier equipment tracking.
Supported the client’s transition from catalog site to fully functional eCommerce platform.
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