Project (under NDA): CRM System for E-commerce Marketplaces
Client: Hyvä (Magento-based stack)
Service
Segment
B2B
Project Overview
This project was initiated through a freelance manager who reached out to me via Upwork. Over the course of 4 months, we successfully designed and delivered a full CRM system tailored for marketplace operations.
Key Highlights
Product Structure & Requirements Gathering:
Collaborated with product owners to define the CRM’s core functionality tailored for marketplace operators.
Focused on modules such as product management, order tracking, customer analytics, and sales reporting.
User Flow & Dashboard Design:
Designed intuitive flows for adding and managing products across multiple marketplaces.
Built dashboards for real-time product performance, buyer behavior insights, and historical sales data.
UI Design for Magento + Hyvä Stack:
Delivered high-performance UI compatible with the Magento-based Hyvä frontend framework.
Ensured optimal UX while meeting technical constraints of Hyvä’s speed-optimized component system.
Responsive Interface:
Designed adaptive layouts for both desktop and mobile to support operations on the go.
Achieved Goals
Created a streamlined CRM interface that reduced catalog management time by ~30% (based on client-side QA testing).
Improved data visualization for buyer trends and sales, helping marketplace teams make faster decisions.
Delivered a UI fully compatible with Magento 2 + Hyvä in less than 2 months, enabling quick integration with the client’s existing systems.
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