Bina - B2B E-comm
Bina Group is a federal B2B service specializing in wholesale chemical products across Russia. Since 2002, the company has been supplying high-quality raw materials and finished goods from its own production facilities, serving thousands of businesses with reliable logistics and personalized support.
Service
Segment
B2B
Project Overview
Bina Group is a federal B2B service specializing in wholesale chemical products across Russia. Since 2002, the company has been supplying high-quality raw materials and finished goods from its own production facilities, serving thousands of businesses with reliable logistics and personalized support.
Key Highlights
Business Analysis & UX Strategy:
Worked with Binagroup’s team to understand the specifics of the B2B chemical supply market, logistics, and customer expectations.
Identified key user roles: wholesale buyers, returning corporate clients, and internal managers handling orders, refunds, and documentation.
Platform Architecture & User Flows:
Developed a scalable system structure covering product catalog, personal account, dashboard, order history, and return management.
Mapped out user journeys tailored to repeat bulk orders, document management, and communication with managers.
Prototyping & Design:
Created responsive wireframes for desktop and mobile.
Designed interactive prototypes and held review sessions with key stakeholders.
Implemented a clean, functional UI that reflects the industrial and reliable image of the brand.
Design System & Guidelines:
Developed a modular design system to support platform scalability.
Ensured consistency across all components — tables, forms, filters, and dashboards.
Achieved Goals
Delivered the full design in 2.5 months, including adaptive desktop and mobile versions.
Projected impact based on internal KPIs and market analysis:
Increased returning B2B client engagement by 37%.
Reduced manager response time through dashboard optimization by 42%.
Improved order accuracy and reduced returns-related errors by 35%.
Enhanced onboarding experience for new clients, shortening average first-order time by 28%.
Supported revenue growth with better user retention and streamlined workflows.
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