BGD - Premium E-comm
A historic department store in the heart of St. Petersburg, Bolshoy Gostiny Dvor combines centuries of tradition with a modern marketplace for premium fashion and accessories. The brand offers a curated selection of high-end goods while preserving its cultural and architectural legacy.
Service
Segment
B2C
Project Overview
A historic department store in the heart of St. Petersburg, Bolshoy Gostiny Dvor combines centuries of tradition with a modern marketplace for premium fashion and accessories. The brand offers a curated selection of high-end goods while preserving its cultural and architectural legacy.
Key Highlights
Business Discovery & Strategy:
Collaborated closely with the client's marketing and digital teams to understand their goals in transitioning from a physical luxury retail space to a hybrid online marketplace.
Defined key user personas: premium fashion shoppers, boutique partners (brands), and internal content managers.
Structure & UX Flow:
Built the information architecture around seamless navigation for a luxury customer experience.
Developed user journeys focused on discovery, brand storytelling, and high-conversion checkout flows.
Prototyping & Testing:
Created wireframes and interactive prototypes for both desktop and mobile.
Conducted UX reviews and refined flows based on client and test-user feedback.
Visual Design & Brand Alignment:
Proposed several design concepts — the chosen direction reflected both the historical elegance of the building and modern digital aesthetics.
Developed a complete design system, UI kit, and brand-aligned visual assets for luxury fashion.
Achieved Goals
Completed the project in 3.5 months, meeting all milestones on time.
Projected growth KPIs in collaboration with client’s analysts:
Increase in premium brand onboarding by 28%.
Growth in loyal customer base by 45% within the first year.
Projected increase in overall revenue by 18%.
Online customer acquisition through digital channels projected to rise by 53%.
Expected reduction in user journey friction and checkout errors by 40%.
Improved internal team efficiency and time savings through smart content management tools.
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